TechnologiesTechnologies that are commonly used (it's not just a CRM), and I was amazed. It makes perfect sense that there is a role equal to the marketing operations technologist on the sales side.
The other key point is the evolving relationship between marketing and sales. As a marketer, I'm prone to looking at this relationship from the perspective of a marketer, ensuring that sales have the messaging and content they need. That perspective more often puts sales in a receiving mode with some input, but not always leading the direction. However, it has always been important for me to hear from sales about the conversations they are having before putting messaging together. Marketing needs to be right alongside Sales as they interact and engage with customers, both team adapting as the conversation evolves.I believe that together sales and marketing should drive the messaging, understand the customer journey, and figure out the right content to provide customers. It's not about one team leading the charge; both bring critical capabilities to the table that work together. I've worked with clients who do that very well,
Eshopi24 is India’s leading social commerce platform which enables entrepreneurs to sell online as well as on WhatsApp, Facebook & Instagram with zero investment by providing an online store in less than 2 minutes. Established merchants, as well as budding entrepreneurs including housewives, college students & young graduates, can put up their own products or resell from an extensive range of products available on the widely trusted Eshopi24 Supply platform. The Eshopi24 mobile app has enabled lakhs of sellers across India to sell online seamlessly within minutes by providing end to end order processing, inventory management, pan-India logistics (including cash on delivery), payment support, and a wide-range of supply. While there are about 50 - 60 million merchants in India, very few technologies and products have been built keeping in mind the small merchants. We are a young team of 75+ highly motivated individuals from pedigree institutions such as IITs and IIMs.
At Eshopi24, our fundamental belief is that,, technology is going to be the game changer in the coming years. We are a team of geeks who take pride in solving problems by creative use of technology. If you have a strong belief in "Relentless execution wins", please do get in touch. We would love to speak with you.
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